Breaking Through Expensive Advertising Barriers as a Startup
Why Advertising Feels “Expensive” — and Why You Should Still Do It To many startup founders, the word advertising is spelled E-X-P-E-N-S-I-V-E. This perception leads small business owners to shy away from it—often to their own detriment. But here’s the truth: effective advertising is not a luxury, it’s a necessity. Yes, advertising can seem overwhelming—with […]
The Rise of Digital Marketing and Social Media: A New Era
In the fast-paced, interconnected world of today, digital marketing and social media have become the cornerstone of business growth, brand awareness, and consumer engagement. From startups in Accra to multinational corporations in New York, brands are investing heavily in digital platforms to stay relevant, competitive, and profitable. What is Digital Marketing? Digital marketing is the […]
Traditional Marketing vs Digital Marketing
In an increasingly connected world, the debate between traditional and digital marketing continues to shape how businesses reach customers. While both approaches have their merits, the evolution of consumer behavior and technology has created distinct advantages and challenges for each. What is Traditional Marketing? Traditional marketing refers to the promotion of products or services using […]
Digital Marketing in Africa: Key Trends and Opportunities in 2024
Digital Marketing in Africa: Key Trends and Opportunities in 2024 Africa’s digital marketing landscape is undergoing a seismic shift, driven by rapid technological adoption, a booming youth population, and increasing internet penetration. With over 570 million internet users and digital ad spending projected to reach $3.5 billion by 2025, the continent is fast becoming a hotspot for businesses […]